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Monday 4 July 2016

The Message Behind Beyonce's 'Pretty Hurts' Video

Singer Beyonce has treated her fans to an exclusive behind the scenes look at the making of her most recent single, Pretty Hurts. 
The 32-year-old and the director of the accompanying music video, Melina Matsoukas, talk about the message behind the song, which centres around the pressures on women to have outer beauty. 
The video shows the lengths that women have to go to in order to fit in and Beyonce is dolled up as she takes part in a beauty pageant.


In one scene, Beyonce poses with dotted lines on her face as if she is being prepped for surgery. 
Turning to the camera, she says: 'I'm pretending to get a face-lift and Botox. It represents all the things that women go through to keep up with the pressure that society puts on us. 
Talking over a video clip of herself getting a spray tan, Beyonce says: 'Some of the things that young women go through, it's just really heartbreaking for me.'

'The concept of the video is really a behind the scenes look into society's take on beauty and how it doesn't bring you happiness and it doesn't move you forward in life,' says Melina. 

'It's really finding yourself that brings you happiness.'
Looking naturally pretty, Beyonce talks to the camera while wearing a simple white T-shirt and says: 'I knew I wanted to do Pretty Hurts with Melina. I knew she would understand the message of the song.'


Melina added that the inspiration behind the video came from a photograph of Beyonce as a child, where she is standing in front of a fireplace covered in trophies. 
Beyonce asks: When you get this trophy and you're looking at it. Is it worth it?'
Melina adds: 'I wanted to recreate that and have her break them and say that it doesn't really advance you to get these awards that are just based on outer beauty.

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